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Do you support the idea of the Old Content Marketing Strategy? – Prowriterteam Blog

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Content marketing has evolved significantly over the past few decades. From traditional print media to digital dominance, the strategies used to attract and retain audiences have undergone massive transformations. 

However, some marketers still swear by the “old” content marketing strategies—those that relied heavily on long-form blog posts, keyword stuffing, and quantity over quality.

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But is the old content marketing strategy still effective in today’s fast-paced, algorithm-driven digital landscape? Do businesses still benefit from tactics that worked five or ten years ago, or has the game changed entirely?

In this comprehensive article, we will explore:

  1. What the Old Content Marketing Strategy Entailed
  2. The Pros and Cons of Traditional Content Marketing
  3. How Modern Content Marketing Differs
  4. Case Studies: When Old Strategies Still Work
  5. The Future of Content Marketing: Blending Old and New
  6. Expert Opinions on the Relevance of Old Strategies
  7. Final Verdict: Should You Still Use Old Content Marketing Tactics?

By the end of this guide, you’ll have a clear understanding of whether the old content marketing strategy is worth keeping in your digital playbook.

1. What the Old Content Marketing Strategy Entailed

Before diving into whether old-school content marketing still holds value, we must first define what it looked like.

Key Characteristics of Old Content Marketing:

  • Keyword-Centric Approach – SEO in the early 2010s was heavily reliant on exact-match keywords. Blog posts were often stuffed with repetitive phrases to rank higher.
  • Quantity Over Quality – Many brands published daily blog posts with thin content just to maintain an active presence.
  • Long-Form Blog Dominance – In-depth articles (2000+ words) were considered the gold standard, regardless of user intent.
  • Minimal Multimedia – Videos, infographics, and interactive content were rare. Text ruled the internet.
  • One-Way Communication – Content was created for search engines rather than engagement. Comments and social shares were secondary.
  • Link Building as a Primary Tactic – Guest posting, directory submissions, and exact-match anchor texts were common.

This approach worked because Google’s algorithms were less sophisticated. Today, with AI-driven search updates (like BERT and RankBrain), user experience and intent matter far more than keyword density.

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2. The Pros and Cons of Traditional Content Marketing

Pros of Old Content Marketing Strategies

  1. Proven SEO Benefits – Many websites built strong domain authority using these methods, some of which still rank well today.
  2. Established Backlink Strategies – Guest blogging and directory links, though outdated, helped many sites gain initial traction.
  3. Long-Form Content Still Has Value – While Google now prefers quality, comprehensive guides still perform well if well-researched.
  4. Simplicity – Without the need for multimedia or interactive elements, content creation was faster and cheaper.

Cons of Old Content Marketing Strategies

  1. Google Penalties – Keyword stuffing and unnatural backlinks can now lead to manual or algorithmic penalties.
  2. Poor User Engagement – Thin, keyword-stuffed content often led to high bounce rates.
  3. Declining Organic Reach – Social media and search algorithms now prioritize engaging, fresh content over static blog posts.
  4. Outdated Tactics – Many old link-building methods (like article spinning and low-quality guest posts) are now ineffective or harmful.

3. How Modern Content Marketing Differs

Today’s content marketing is more dynamic, user-focused, and multi-channel. Here’s how it differs:

Key Differences Between Old and New Content Marketing

FactorOld Content MarketingModern Content Marketing
SEO FocusKeyword stuffingSemantic search & intent
Content LengthAlways long-formMixed (short & long)
EngagementOne-way communicationInteractive & conversational
Content TypesMostly text blogsVideos, podcasts, visuals
DistributionOrganic search onlyOmnichannel (social, email, SEO)
Performance MetricsPage views & backlinksDwell time, shares, conversions

Modern strategies prioritize user experience (UX), E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and multimedia integration.

4. Case Studies: When Old Strategies Still Work

Despite the shift, some old tactics still deliver results when used correctly.

Case Study 1: Backlinko’s Long-Form SEO Guides

Brian Dean’s Backlinko still relies on long-form, data-driven content—a tactic from the old days. However, he combines it with modern UX, visuals, and deep research, proving that quality long-form content still works.

Case Study 2: HubSpot’s Evergreen Blog Strategy

HubSpot continues to rank for decade-old blog posts by updating them regularly, showing that old content can remain relevant with proper maintenance.

Case Study 3: Forbes’ Hybrid Approach

Forbes mixes short news updates with in-depth analyses, balancing old and new strategies effectively.

5. The Future of Content Marketing: Blending Old and New

The best approach is not abandoning old strategies but evolving them.

How to Modernize Old Tactics:

  • Repurpose Old Blogs into Videos/Infographics
  • Update Outdated Content Instead of Deleting It
  • Use Keywords Naturally (No Stuffing)
  • Focus on Engagement (Comments, Social Shares)
  • Combine SEO with Conversational AI (Chatbots, Voice Search Optimization)

6. Expert Opinions on the Relevance of Old Strategies

  • Neil Patel: “Old SEO tactics are dead, but foundational principles (like keyword research) still matter.”
  • Rand Fishkin: “User experience is now the biggest ranking factor—optimize for humans, not bots.”
  • Gary Vaynerchuk: “Content marketing isn’t about quantity; it’s about context and distribution.”

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7. ProWriterTeam Final Verdict: Should You Still Use Old Content Marketing Tactics?

Yes, but selectively.

  • Keep long-form, well-researched content but make it engaging.
  • Use natural keyword placement, not stuffing.
  • Repurpose and update old content instead of deleting it.

No, if used blindly.

  • Avoid spammy backlinks and thin content.
  • Don’t ignore video, social media, and interactive content.

Conclusion

The old content marketing strategy isn’t completely obsolete—it just needs refinement. By blending time-tested tactics with modern engagement strategies, businesses can create a sustainable, high-performing content marketing plan.

The key is adaptation. What worked in 2010 won’t work the same way in 2024, but the core principles of valuable, audience-focused content remain unchanged.

Faq

1. What is the “Old Content Marketing Strategy”?

The old content marketing strategy refers to traditional methods like blog posts, static websites, email newsletters, and basic SEO tactics that were dominant before the rise of AI, video content, and advanced algorithms.

2. Do you support using old content marketing strategies today?

Yes, but with updates. Core principles like quality content and SEO still matter, but they should be adapted to modern trends like AI optimization, video integration, and interactive content.

3. Is blogging still effective in today’s content marketing?

Yes, blogging remains effective if optimized for search intent, updated regularly, and supplemented with multimedia (videos, infographics, and interactive elements).

4. How does old content marketing compare to new strategies like short-form video?

Old strategies focus on long-form, evergreen content, while new trends favor quick, engaging formats (TikTok, Reels). A balanced approach (combining both) works best.

5. Can old content be repurposed for modern marketing?

Absolutely! Updating old blog posts, converting them into videos, podcasts, or social media snippets can breathe new life into existing content.

Yes, SEO is still crucial, but tactics have evolved. Voice search, featured snippets, and semantic search require updated keyword strategies while retaining classic on-page SEO best practices.

7. Was email marketing part of the old strategy, and is it still relevant?

Yes, email marketing was a key part of old strategies, and it remains highly effective—especially when personalized and automated with modern tools.

8. Did old content marketing strategies lack engagement?

Some did, as they were often one-way (blog-to-reader). Modern strategies emphasize two-way engagement (comments, social media interactions, live chats).

9. How can businesses blend old and new content marketing strategies?

Combine evergreen blog content with interactive formats (polls, quizzes), leverage AI for optimization, and distribute content across multiple channels (social media, YouTube, newsletters).

10. Are old content marketing strategies cost-effective compared to new ones?

They can be, especially for small businesses. Blogging and SEO have a high ROI over time, while newer tactics like paid ads and influencer marketing may require bigger budgets.

This article provides a comprehensive breakdown of whether the idea of the Old Content Marketing Strategy is worth it, with data-backed insights and real-world examples.

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LinkedIn Hacks

Tips You Won’t Want to Miss About LinkedIn as Your Content Platform – Prowriterteam Blog

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LinkedIn has evolved from a simple professional networking site into a powerful content platform where thought leaders, entrepreneurs, and businesses share insights, build authority, and generate leads. With over 1 billion users worldwide, LinkedIn offers unparalleled opportunities for personal branding and business growth—if used strategically.

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If you’re looking to maximize LinkedIn as a content platform, this guide provides actionable tips you won’t want to miss. From optimizing your profile to crafting engaging posts and leveraging LinkedIn’s algorithm, we’ll cover everything you need to know to succeed.

Let’s get to it.

Why LinkedIn is a Must-Use Content Platform

Before diving into the strategies, let’s understand why LinkedIn stands out:

  1. High-Quality Audience – Unlike other social platforms, LinkedIn users are professionals actively seeking industry insights, networking opportunities, and business solutions.
  2. Strong Organic Reach – LinkedIn’s algorithm favors valuable content, meaning well-crafted posts can reach thousands without paid promotion.
  3. Authority Building – Consistently sharing expertise establishes you as a thought leader in your niche.
  4. Lead Generation & Networking – Engaging content attracts potential clients, partners, and employers.
  5. SEO Benefits – LinkedIn profiles and posts rank well on Google, increasing your online visibility.

Now, let’s explore the best LinkedIn content strategies to help you dominate the platform.

1. Optimize Your LinkedIn Profile for Maximum Impact

Your profile is your digital business card. Before posting content, ensure it’s fully optimized to attract the right audience.

Key Profile Optimization Tips:

✔ Professional Headline – Don’t just list your job title. Instead, highlight your expertise (e.g., “Digital Marketing Strategist Helping Brands 10X Their Online Presence”).
✔ Strong About Section – Write in first-person, focusing on who you help and how you solve their problems. Use relevant keywords for SEO.
✔ Featured Section – Showcase your best posts, articles, case studies, or media (videos, PDFs, links).
✔ Skills & Endorsements – List key skills and get endorsements from colleagues to boost credibility.
✔ Custom URL – Change your LinkedIn URL to linkedin.com/in/yourname for a cleaner look.

Pro Tip: Use a high-quality background banner that reflects your brand (e.g., a tagline, services, or a motivational quote).

2. Understand LinkedIn’s Algorithm to Boost Reach

LinkedIn’s algorithm prioritizes engagement and relevance. The more interactions your post gets early on, the wider it spreads.

How the LinkedIn Algorithm Works:

✅ First-Hour Engagement – Posts that get quick likes, comments, and shares rank higher.
✅ Meaningful Comments – Replies that spark discussions (not just “Great post!”) signal value.
✅ Dwell Time – The longer people stay on your post, the better. Use engaging hooks and storytelling.
✅ Creator Mode – Turning this on helps LinkedIn prioritize your content.

Pro Tip: Post when your audience is most active (usually Tuesday-Thursday, 8-10 AM or 12-2 PM).

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3. Craft Engaging LinkedIn Content That Stands Out

Generic posts don’t perform well. To capture attention, your content must be valuable, relatable, and engaging.

Best Types of LinkedIn Content:

📌 Educational Posts – Share industry insights, how-tos, and trends.
📌 Storytelling – Personal experiences (failures, lessons, successes) resonate deeply.
📌 Opinion Pieces – Bold takes on industry news spark discussions.
📌 Case Studies & Results – Show real examples of your work.
📌 Polls & Questions – Encourage interaction (e.g., “What’s your biggest marketing challenge?”).
📌 Carousels & Videos – Highly engaging formats (LinkedIn videos get 5x more engagement).

Pro Tip: Hook readers in the first 2-3 lines—ask a question, share a surprising stat, or make a bold statement.

4. Leverage LinkedIn Articles for Long-Form Authority

While short posts drive engagement, LinkedIn Articles (long-form posts) help establish deep expertise.

How to Write High-Impact LinkedIn Articles:

🔹 Choose Evergreen Topics – Write about timeless industry challenges.
🔹 Use Subheadings & Bullet Points – Improves readability.
🔹 Add Data & Examples – Back up claims with research or case studies.
🔹 Include a Strong CTA – Ask readers to comment, share, or connect.

Pro Tip: Repurpose blog content into LinkedIn Articles (but tweak for LinkedIn’s audience).

5. Engage Strategically to Grow Your Network

Posting alone isn’t enough—engagement fuels visibility.

Effective Engagement Strategies:

💬 Comment on Industry Leaders’ Posts – Add insightful thoughts (not just emojis).
🤝 Respond to Every Comment on Your Posts – Keeps the conversation going.
🔔 Use LinkedIn’s “Notify Your Network” Feature – Alerts followers when you post.
📥 DM Engaged Followers – Build relationships with personalized messages.

Pro Tip: Join LinkedIn Groups in your niche and participate in discussions.

6. Use LinkedIn Analytics to Refine Your Strategy

Track performance to see what works.

Key Metrics to Monitor:

📊 Post Views & Engagement Rate – Which posts perform best?
👥 Follower Growth – Is your audience expanding?
📈 Profile Views – Are more people checking you out?

Adjust your strategy based on data—double down on high-performing content.

7. Monetize Your LinkedIn Presence

Once you’ve built authority, explore monetization:
💰 Consulting & Coaching – Offer services to your audience.
📢 Sponsored Posts – Partner with brands for promotions.
📚 Selling Digital Products – E-books, courses, templates.

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ProWriterTeam Verdict on Tips for Using LinkedIn as Your Content Platform

LinkedIn is a Goldmine for Content Creators. By optimizing your profile, mastering the algorithm, posting engaging content, and networking strategically, LinkedIn can become your #1 platform for professional growth.

Faq

1. Why should I use LinkedIn as a content platform?

LinkedIn is the leading professional network with over 1 billion users. It’s ideal for B2B marketing, personal branding, and networking with industry leaders. High-quality content can boost visibility, credibility, and career opportunities.

2. What type of content performs best on LinkedIn?

Engaging content includes:

  • Thought leadership articles
  • Industry insights & trends
  • Career tips & professional growth advice
  • Success stories & case studies
  • Short-form posts with visuals or videos

3. How often should I post on LinkedIn for maximum engagement?

Consistency matters! Posting 2-5 times per week keeps you visible without overwhelming your audience. Quality over quantity is key.

4. Should I use hashtags on LinkedIn, and how many?

Yes! Hashtags help categorize your content. Use 3-5 relevant hashtags (e.g., #Leadership, #CareerGrowth, #DigitalMarketing) to increase discoverability.

5. Is LinkedIn better for long-form articles or short posts?

Both work! Short posts (300-500 words) get quick engagement, while long-form articles (LinkedIn Articles) establish authority. Mix both for a balanced strategy.

6. How can I increase engagement on my LinkedIn posts?

  • Ask questions to spark discussions
  • Tag relevant people (sparingly)
  • Use eye-catching visuals/videos
  • Post during peak times (Tues-Thurs, 8-10 AM or 12-2 PM)
  • Engage with comments to boost visibility

7. Should I repurpose content from other platforms on LinkedIn?

Yes, but tailor it for LinkedIn’s professional audience. Avoid direct cross-posting—adjust tone, format, and messaging to fit the platform.

8. How does LinkedIn’s algorithm work for content visibility?

LinkedIn prioritizes:

  • Relevance & value of content
  • Early engagement (likes/comments in the first hour)
  • Meaningful conversations (not just likes)
  • Authenticity over promotional content

9. Can LinkedIn help me generate leads or business opportunities?

Absolutely! By sharing valuable insights, engaging with prospects, and using LinkedIn’s tools (e.g., newsletters, DMs, and LinkedIn Sales Navigator), you can attract clients and partnerships.

10. What’s the biggest mistake people make on LinkedIn?

Posting overly promotional content without providing value. Instead, focus on educating, inspiring, or solving problems for your audience to build trust and authority.

This article provides a comprehensive breakdown of why content marketing should be a top priority, with data-backed insights and real-world examples.

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LinkedIn content marketing

Is LinkedIn Worth the Effort for Content Marketing? – ProWriterTeam Blog

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Is LinkedIn Worth the Effort for Content Marketing?

Recently, content marketing has become a cornerstone of brand growth and audience engagement. With numerous social media platforms available, marketers must decide where to invest their time and resources for maximum impact. 

Is content marketing with LinkedIn worth it?

LinkedIn, often perceived as a professional networking site, has evolved into a powerful platform for content marketing. But is it worth the effort?

This article explores LinkedIn’s potential for content marketing, weighing its benefits against its challenges. We’ll examine:

  1. The Evolution of LinkedIn as a Content Platform
  2. Key Benefits of LinkedIn for Content Marketing
  3. Challenges and Limitations
  4. Best Practices for Effective LinkedIn Content Marketing
  5. Success Stories and Case Studies
  6. Alternatives to LinkedIn for B2B and B2C Marketing
  7. Final Verdict: Is LinkedIn Worth It?

By the end of this guide, you’ll have a clear understanding of whether LinkedIn should be a priority in your content marketing strategy.

Let’s get to it.

1. The Evolution of LinkedIn as a Content Platform

LinkedIn was launched in 2003 as a professional networking site, primarily for job seekers and recruiters. However, over the past decade, it has transformed into a dynamic content hub where professionals share insights, industry news, and thought leadership.

Key Milestones in LinkedIn’s Growth:

  • 2012: Introduction of LinkedIn Influencer Program (now “LinkedIn Top Voices”)
  • 2014: Launch of LinkedIn Pulse, a publishing platform for long-form content
  • 2016: Microsoft’s acquisition of LinkedIn, leading to enhanced AI and analytics
  • 2019-2023: Expansion of video content, newsletters, and creator tools

Today, LinkedIn boasts over 1 billion users, with 4 out of 5 members driving business decisions (LinkedIn Marketing Solutions). This makes it a valuable platform for B2B marketers, entrepreneurs, and even B2C brands targeting professionals.

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2. Key Benefits of LinkedIn for Content Marketing

A. High-Quality, Engaged Audience

Unlike other social networks where engagement can be superficial, LinkedIn users are professionals actively seeking industry insights. This results in:

  • Higher engagement rates for thought leadership content
  • More meaningful interactions (comments, shares, direct messages)
  • Better lead generation for B2B businesses

B. Strong Organic Reach (Compared to Other Platforms)

With Facebook and Instagram becoming increasingly pay-to-play, LinkedIn still offers strong organic reach, especially for:

  • Long-form articles
  • Engaging posts with actionable insights
  • Video content (LinkedIn reports 5x more engagement for videos)

C. Authority Building and Thought Leadership

Publishing on LinkedIn helps establish credibility in your niche. Executives, marketers, and consultants use LinkedIn to:

  • Share industry trends
  • Publish case studies
  • Network with peers and potential clients

D. Advanced Targeting for Paid Campaigns

For those willing to invest in ads, LinkedIn provides unparalleled B2B targeting options, including:

  • Job titles, industries, and seniority levels
  • Company size and revenue
  • Interest-based targeting

E. SEO Benefits

LinkedIn posts rank well on Google, meaning your content can attract passive traffic long after publication.

3. Challenges and Limitations of LinkedIn Content Marketing

Despite its advantages, LinkedIn isn’t perfect. Some key challenges include:

A. Slower Growth for B2C Brands

While B2B companies thrive on LinkedIn, B2C brands (especially those targeting younger audiences) may struggle to gain traction.

B. Algorithm Changes Affecting Reach

LinkedIn’s algorithm prioritizes meaningful engagement over viral content. Low-quality posts (e.g., overly promotional content) get buried quickly.

C. Time-Consuming Content Creation

Unlike Twitter (X) or Instagram, LinkedIn requires well-researched, professional content. This means:

  • Longer writing time for articles
  • Need for data-backed insights
  • Consistent engagement to maintain visibility

D. Limited Virality Compared to Other Platforms

LinkedIn content rarely goes “viral” in the same way TikTok or Twitter threads do. Growth is steady but slower.

Content marketing on LinkedIn

4. Best Practices for Effective LinkedIn Content Marketing

To maximize LinkedIn’s potential, follow these proven strategies:

A. Optimize Your Profile for Credibility

  • Professional headshot and banner
  • Keyword-rich headline and summary
  • Clear call-to-action (e.g., “DM for consulting”)

B. Post Consistently (But Focus on Quality)

  • Ideal posting frequency: 3-5 times per week
  • Mix of formats: text posts, videos, carousels, and articles

C. Leverage LinkedIn Features

  • Newsletters: Build a loyal subscriber base
  • Polls & Questions: Boost engagement
  • Live Video: Increases real-time interaction

D. Engage Authentically

  • Comment on industry leaders’ posts
  • Respond to every comment on your posts
  • Share user-generated content (e.g., client testimonials)

E. Use Analytics to Refine Strategy

Track:

  • Post engagement rates
  • Follower growth
  • Click-through rates on links

Check out this video on YouTube about content marketing on LinkedIn: 

5. Success Stories and Case Studies

Case Study 1: HubSpot’s LinkedIn Growth

HubSpot uses LinkedIn to share marketing insights, resulting in the following:

  • 500K+ followers
  • High engagement in educational content
  • Strong lead generation for their SaaS tools

Case Study 2: Personal Branding – Justin Welsh

Entrepreneur Justin Welsh grew his LinkedIn following to 700K+ by:

  • Posting daily actionable business tips
  • Using storytelling to connect with audiences
  • Repurposing content across platforms

6. Alternatives to LinkedIn for B2B and B2C Marketing

If LinkedIn isn’t the right fit, consider:

  • Twitter (X): Great for real-time engagement
  • Facebook Groups: Community-driven discussions
  • Instagram & TikTok: Visual storytelling for B2C
  • Industry Forums (Reddit, Quora): Niche audience targeting

7. Final Verdict: Is LinkedIn Worth the Effort?

Yes, If:

✔ You’re in B2B, consulting, or professional services
✔ You’re willing to invest time in high-quality content
✔ Your goal is lead generation and authority building

No, If:

✖ Your audience isn’t active on LinkedIn
✖ You prefer quick, viral content over long-term growth
✖ You’re in a purely B2C niche (e.g., fashion, gaming)

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Conclusion

LinkedIn remains one of the most powerful platforms for B2B content marketing. While it requires effort, the ROI in terms of leads, networking, and brand authority can be substantial. If your audience includes professionals, executives, or businesses, LinkedIn is undoubtedly worth the effort.

ProWriterTeam Verdict on LinkedIn Content Marketing: Is It Worth It?

At ProWriterTeam, we believe LinkedIn is a powerful platform for B2B content marketing. With its professional audience, advanced targeting, and high engagement potential, LinkedIn helps brands build credibility, generate leads, and establish thought leadership.

While organic reach requires consistent, high-quality content, paid promotions can amplify results. For businesses targeting professionals, decision-makers, or industry experts, LinkedIn is absolutely worth it—when done strategically.

What to expect from LinkedIn:

  1. Professional Audience – Unlike other social platforms, LinkedIn is designed for business professionals, making it ideal for B2B marketing, networking, and thought leadership.
  2. High Engagement Potential – LinkedIn’s algorithm favors meaningful, long-form content, giving well-crafted posts strong organic reach.
  3. Lead Generation & Networking – With features like LinkedIn Articles, newsletters, and direct messaging, brands can nurture relationships that convert into sales or partnerships.
  4. SEO Benefits – Publishing on LinkedIn can improve your visibility in search engines, as content often ranks well on Google.

Tips for using LinkedIn for Content Marketing:

To make LinkedIn work for content marketing, the ProWriterTeam recommends you do the following:
✔ Post consistently (2-3 times per week).
✔ Engage with your network (commenting boosts visibility).
✔ Use multimedia (videos, carousels, and documents perform well).
✔ Leverage LinkedIn Analytics to refine your strategy.

For B2B brands, entrepreneurs, and professionals looking to establish authority, LinkedIn is worth the effort. While it requires a strategic approach, the platform’s engaged audience and business-focused environment make it one of the best channels for content marketing.

Faq

1. Why should I use LinkedIn for content marketing instead of other platforms?

LinkedIn is ideal for B2B marketing, professional networking, and thought leadership. Unlike platforms like Instagram or TikTok, it caters to a business-focused audience, making it perfect for lead generation and industry authority building.

2. Does LinkedIn really generate leads for businesses?

Yes! LinkedIn is one of the top platforms for B2B lead generation. Features like LinkedIn Ads, organic posts, and direct outreach (InMail) help businesses connect with decision-makers effectively.

3. How often should I post on LinkedIn for maximum engagement?

Posting 2-3 times per week is optimal for maintaining visibility without overwhelming your audience. Consistency matters more than frequency—focus on quality content.

4. What type of content performs best on LinkedIn?

  • Long-form articles (LinkedIn Articles or detailed posts)
  • Engaging videos (tutorials, interviews, thought leadership)
  • Carousels & PDFs (visually appealing, educational content)
  • Personal stories & case studies (humanizes your brand)

5. Can LinkedIn help with SEO?

Yes! LinkedIn posts and articles often rank on Google, especially if they’re well-optimized with keywords. Your LinkedIn profile can also appear in search results, boosting personal and brand visibility.

6. Is LinkedIn worth it for small businesses or solopreneurs?

Absolutely! LinkedIn allows small businesses to compete with larger brands by leveraging personal branding, networking, and niche content. Many solopreneurs gain clients through LinkedIn engagement alone.

7. How do I measure the success of my LinkedIn content marketing?

Use LinkedIn Analytics to track:

  • Post reach & engagement (likes, comments, shares)
  • Follower growth
  • Click-through rates on links
  • Lead conversions (via LinkedIn Sales Navigator or website traffic)

8. Should I use LinkedIn Ads for content marketing?

If you have a budget, LinkedIn Ads can amplify your content to a targeted audience. However, organic content can also perform well with the right strategy.

9. Does LinkedIn work for B2C marketing, or is it only for B2B?

While LinkedIn is primarily B2B-focused, some B2C brands (especially in finance, real estate, coaching, and luxury services) succeed by targeting professionals as consumers.

10. What’s the biggest mistake people make with LinkedIn content marketing?

Posting overly promotional content without providing value. LinkedIn users prefer insights, education, and storytelling over hard sales pitches.

This article provides a comprehensive breakdown of why content marketing should be a top priority, with data-backed insights and real-world examples.

Thanks for reading our article. Need content written for you or a VA to help manage your business, send your request here…

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Content marketing

2025 – Reasons To Make Content Marketing Your #1 Priority – Prowriterteam Blog

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Today, businesses must constantly adapt to new content marketing strategies to stay competitive. Among the most effective and sustainable approaches is content marketing. Unlike traditional advertising, which interrupts consumers, content marketing attracts and engages audiences by providing value.

If you’re still on the fence about prioritizing content marketing, this article will outline compelling reasons why it should be your #1 priority. From boosting brand awareness to driving revenue, content marketing delivers long-term benefits that other strategies simply can’t match.

Let’s get to it.

1. Content Marketing Builds Trust and Credibility

Consumers today are skeptical of traditional ads. Instead, they seek brands that provide valuable, relevant, and educational content.

  • Establishes Authority: High-quality content positions your brand as an industry leader.
  • Fosters Trust: By solving problems and answering questions, you build credibility.
  • Encourages Loyalty: Customers who trust your content are more likely to remain loyal.

Example: HubSpot’s blog and free resources have made it a go-to authority in inbound marketing.

2. It’s Cost-Effective with High ROI

Compared to paid ads, content marketing offers a higher return on investment (ROI) over time.

  • Lower Costs: Creating blog posts, videos, and infographics is cheaper than running ads.
  • Long-Term Value: Evergreen content continues to generate traffic long after publication.
  • Better Conversion Rates: Content nurtures leads naturally, reducing customer acquisition costs.

Example: Content marketing costs less than traditional marketing but generates 3x more leads.

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3. Boosts SEO and Organic Traffic

Search engines reward websites that publish high-quality, relevant content.

  • Keyword Optimization: Strategic content helps rank for valuable search terms.
  • Backlinks: Great content attracts links, improving domain authority.
  • Long-Tail Keywords: Blog posts capture niche queries that drive targeted traffic.

Example: Companies like Backlinko and Moz dominate SEO by consistently publishing expert guides.

4. Enhances Social Media Engagement

Content fuels social media strategies by giving audiences something to share, like, and comment on.

  • Viral Potential: Engaging content (videos, memes, infographics) spreads quickly.
  • Community Building: Regular posts keep followers engaged and invested in your brand.
  • Drives Traffic: Social shares lead more visitors back to your website.

Example: Most consumers rely on social media to guide purchasing decisions.

5. Supports Lead Generation and Nurturing

Content marketing is a powerful lead magnet that nurtures prospects through the sales funnel.

  • Gated Content: E-books, webinars, and whitepapers capture leads.
  • Email Marketing: Blogs and newsletters keep leads engaged.
  • Personalization: Targeted content increases conversion rates.

Example: Neil Patel’s SEO tools and guides convert visitors into email subscribers and customers.

6. Improves Customer Retention

Acquiring a new customer costs 5x more than retaining an existing one. Content keeps customers engaged post-purchase.

  • Educational Content: How-to guides and tutorials improve product usage.
  • Newsletters: Regular updates keep your brand top-of-mind.
  • Loyalty Programs: Exclusive content rewards repeat buyers.

Example: Sephora’s beauty tutorials and member-only content boost retention.

7. Helps You Stand Out from Competitors

With so many brands vying for attention, unique content differentiates you.

  • Unique Perspectives: Thought leadership sets you apart.
  • Storytelling: Emotional connections make your brand memorable.
  • Innovative Formats: Interactive content (quizzes, AR) captures interest.

Example: Red Bull’s extreme sports content makes it more than just an energy drink.

8. Adapts to Changing Consumer Behavior

Modern buyers research online before purchasing. Content meets them where they are.

  • Answer Questions: Blogs and FAQs address customer concerns.
  • Video Content: Lots of consumers want more videos from brands.
  • Voice Search Optimization: Conversational content aligns with voice searches.

Example: Most buyers prefer learning about a company through articles over ads.

9. Supports Multi-Channel Marketing

Content can be repurposed across platforms for maximum reach.

  • Blog → Social Media: Turn articles into tweets, LinkedIn posts, or Instagram carousels.
  • Video → Podcast: Repurpose webinar recordings into podcast episodes.
  • Infographics → Pinterest: Visual content performs well on Pinterest and SlideShare.

Example: Gary Vaynerchuk repurposes keynote speeches into YouTube clips, podcasts, and blog posts.

10. Drives Long-Term Business Growth

Unlike short-lived ad campaigns, content marketing compounds over time.

  • Evergreen Traffic: Old posts continue ranking and attracting visitors.
  • Scalable Strategy: More content = more opportunities to rank and convert.
  • Data-Driven Optimization: Analytics help refine strategies for better results.

Example: Companies that blog get more website visitors than others that don’t.

Conclusion

Content marketing isn’t just a trend—it’s a fundamental shift in how businesses attract and retain customers. From SEO and lead generation to brand loyalty and cost efficiency, the benefits are undeniable.

By making content marketing your #1 priority, you invest in sustainable growth, customer trust, and long-term success. Start today by:

  1. Publishing high-quality blog posts
  2. Leveraging video and social media
  3. Repurposing content across channels
  4. Measuring performance and optimizing

The brands that win in the digital age are those that consistently deliver value through content. Will yours be one of them?

What Does ProWriterTeam Say About Content Marketing?

ProWriterTeam emphasizes that content marketing is the backbone of digital success. High-quality, engaging content builds trust, drives traffic, and converts leads. 

We advocate for a strategic approach—knowing your audience, optimizing for SEO, and delivering value consistently. 

According to us, “Great content isn’t just read; it’s shared, remembered, and acted upon.”

FAQ

1. Why is content marketing so important for businesses?

Content marketing builds trust, engages audiences, and drives organic traffic, making it a cost-effective way to attract and retain customers.

2. How does content marketing improve SEO?

High-quality content boosts search rankings by targeting relevant keywords, increasing dwell time, and earning backlinks—key factors Google considers.

3. Can content marketing generate leads and sales?

Yes! Valuable content nurtures prospects through the buyer’s journey, turning readers into paying customers.

4. Is content marketing better than traditional advertising?

Unlike interruptive ads, content marketing provides value first, leading to higher engagement and long-term loyalty.

5. What types of content work best?

Blogs, videos, infographics, podcasts, and social media posts all perform well—choose formats that resonate with your audience.

6. How does content marketing build brand authority?

Consistently sharing expert insights positions your brand as a trusted industry leader.

7. Is content marketing cost-effective?

Yes! It costs less than outbound marketing but generates 3x more leads.

8. How often should I publish content?

Consistency matters more than frequency—focus on quality, but aim for at least 1-2 high-value pieces per week.

9. Can small businesses benefit from content marketing?

Absolutely! It levels the playing field by allowing small brands to compete with larger ones through organic reach.

10. What’s the ROI of content marketing?

Businesses that prioritize content marketing see 6x higher conversion rates and stronger customer retention.

This article provides a comprehensive breakdown of why content marketing should be a top priority, with data-backed insights and real-world examples.

Thanks for reading our article. Need content written for you or a VA to help manage your business, send your request here…

Check out our website here…

Clean cluster

How to Clean Up Your Content Mess & Maintain Your Website – Prowriterteam Blog

Leave a Comment / Prowriterteam, Review articles, SEO, Uncategorized, Writing Services

A cluttered, outdated, or disorganized website can cause a content mess, frustrate visitors, hurt SEO rankings, and damage your brand’s credibility. If your site has become a content dumping ground with broken links, duplicate pages, and irrelevant posts, it’s time for a cleanup.

In this guide, we’ll walk you through a step-by-step process to declutter your website, optimize content, and establish a maintenance routine to keep it running smoothly.

Let’s get started.

Why Cleaning Up Your Website Matters

Before diving into the cleanup process, let’s understand why it’s essential:

  • Improved User Experience (UX): A well-organized site enables visitors to quickly find what they need.
  • Better SEO Performance: Search engines favor fresh, relevant, and well-structured content.
  • Higher Conversions: Removing distractions and outdated content keeps users focused on key actions.
  • Easier Maintenance: A streamlined site is simpler to update and manage long-term.

Step 1: Audit Your Existing Content

The first step is to take stock of what you have. A content audit helps identify what’s working, what’s outdated, and what should be removed or improved.

How to Conduct a Content Audit

  1. Inventory of All Pages & Posts
    • Use tools like Google Analytics, Screaming Frog, or Sitebulb to crawl your site and list all URLs.
    • Export data into a spreadsheet (Google Sheets or Excel) for analysis.
  2. Categorize Content by Performance & Relevance
    • High-performing: Pages with good traffic, engagement, and conversions.
    • Underperforming: Pages with low traffic or high bounce rates.
    • Outdated/Expired: Old promotions, irrelevant blog posts, or discontinued products.
    • Duplicate/Thin Content: Pages with overlapping or minimal value.
  3. Check for Technical Issues
    • Broken links (use Ahrefs, SEMrush, or Broken Link Checker)
    • Redirect chains & 404 errors
    • Slow-loading pages (test with Google PageSpeed Insights)

Check out other informative articles from Prowriterteam here.

Step 2: Declutter & Optimize Your Content

Once you’ve audited your site, it’s time to clean up.

A. Remove or Consolidate Low-Value Content

  • Delete: Irrelevant, outdated, or duplicate content (unless it has backlinks—consider redirects).
  • Merge: Combine similar posts into comprehensive guides.
  • Update & Repurpose: Refresh old but valuable content with new data, images, and keywords.

B. Fix Technical SEO Issues

  • Set up 301 redirects for deleted or moved pages.
  • Fix broken links (internal & external).
  • Optimize metadata (titles, descriptions, headers).
  • Improve page speed by compressing images, enabling caching, and minimizing code.

C. Improve Navigation & Internal Linking

  • Simplify menus to reduce clutter.
  • Add internal links to guide users and boost SEO.
  • Use breadcrumbs for better UX.

Step 3: Establish a Content Maintenance Routine

A one-time cleanup isn’t enough—ongoing maintenance keeps your site healthy.

Weekly/Monthly Tasks

  1. Check for broken links (use automated tools like Check My Links).
  2. Monitor SEO rankings & traffic (Google Search Console, Ahrefs).
  3. Update outdated content (facts, stats, CTAs).

Quarterly Tasks

  1. Re-audit top-performing & underperforming pages.
  2. Review and prune unused plugins, media files, or old drafts.
  3. Test site speed & mobile responsiveness.

Yearly Tasks

  1. Conduct a full content & technical SEO audit.
  2. Refresh design elements if needed (fonts, colors, layouts).
  3. Reassess business goals & adjust content strategy.

Conclusion

A clean, well-maintained website enhances user experience, boosts SEO, and strengthens your brand. By auditing, optimizing, and establishing a regular maintenance routine, you can keep your site efficient and effective in the long term.

Start small—tackle one section at a time—and soon, your website will be clutter-free and performing at its best!

What Does the ProWriterTeam Say about Cleaning Up Your Content Mess to Maintain a Stellar Website?

ProWriterTeam emphasizes that a cluttered, outdated, or disorganized website can harm your credibility and SEO. Regularly auditing and cleaning up your content—removing broken links, updating old posts, and consolidating duplicates—ensures a smooth user experience and better search rankings. 

A well-maintained site reflects professionalism, engages visitors, and boosts conversions. Don’t let content chaos drag you down—keep it fresh, relevant, and tidy!

FAQ

1. Why is cleaning up my website content important?

A cluttered website with outdated or irrelevant content can hurt user experience, SEO rankings, and overall performance. Regular cleanups improve site speed, usability, and search visibility.

2. How do I start cleaning up my website content?

Begin with a content audit:

  • Inventory all pages and posts.
  • Identify outdated, duplicate, or low-performing content.
  • Decide what to update, merge, redirect, or delete.

3. What tools can help me audit my website content?

Use tools like:

  • Google Analytics & Search Console (for traffic & performance)
  • Screaming Frog (for broken links & site structure)
  • Ahrefs/SEMrush (for SEO insights)
  • Content management systems (CMS) reports

4. Should I delete or update old content?

It depends:

  • Update if the content is still relevant but needs refreshing.
  • Delete if it’s outdated, irrelevant, or harmful to SEO.
  • Redirect if the page has value but has moved.

5. How often should I review and clean up my website?

At least once every 6–12 months, but high-traffic sites may need quarterly reviews. Schedule regular maintenance to keep content fresh.

6. How do I organize my website structure for better navigation?

  • Group related content into categories/tags.
  • Simplify menus and internal linking.
  • Use breadcrumbs and clear URLs.
  • Ensure a logical hierarchy (Home > Category > Subcategory > Page).
  • Use tools like Screaming Frog or Broken Link Checker to find them.
  • Fix or update broken internal links.
  • Redirect broken external links (301 redirect) or remove them.

8. How can I maintain my website after a cleanup?

  • Set a content calendar for regular updates.
  • Monitor analytics for underperforming pages.
  • Optimize SEO (meta tags, keywords, backlinks).
  • Back up your site regularly.

9. Will deleting content hurt my SEO?

It can if not done properly:

  • 301 redirects important deleted pages to relevant ones.
  • Update internal links to point to the correct pages.
  • Noindex or remove truly unnecessary pages from search engines.

10. How do I ensure my content stays clean long-term?

  • Assign a team or schedule for ongoing maintenance.
  • Use a CMS with workflows (e.g., WordPress editorial calendar).
  • Train content creators on best practices for consistency.

Need help? Consider hiring an SEO specialist or content strategist if the cleanup feels overwhelming. A professional can streamline the process and ensure nothing critical is overlooked.

Thanks for reading our article. Need content written for you or a VA to help manage your business, send your request here…

Check out our website here…

BuzzSumo image

BuzzSumo Review [2023]: Worth It? – Prowriterteam Review

Leave a Comment / Prowriterteam, Review articles, SEO, Uncategorized, Writing Services

Today we are going to review the BuzzSumo tool — which is currently an all-in-one social media analytics, content inspiration, and curation tool for marketers!

BuzzSumo allows you to be inspired and stay informed, as you analyze millions of data in minutes which insights into how much interest brands and content generate in the wild.

Check out other similar reviews from Prowriterteam here. Need a review article like this? Contact us!

Almost every brand nowadays takes an interest in influencer marketing tools to reach their audience — irrespective of the business they run, there are potential audiences on social media that’ll patronize it. So, BuzzSumo helps you bring these potential customers to your brand with amazing resources.

And you know what’s interesting – you can start your 30-day free trial immediately after registration.

Without further ado, let’s discuss why BuzzSumo is a better choice for boosting your brand awareness.

Let’s get to it…

BuzzSumo Review 2023 – Is Using BuzzSumo Worth it?

BuzzSumo is one of the most popular influencer marketing outreach software that connects both brands and marketers with the right audience to grow their online presence in a better way. It makes influencer outreach tasks a bit simple without hassle — because every tool you need to research, discover, and monitor all of your mentions and content is in one place.

BuzzSumo.com

What is BuzzSumo?

BuzzSumo is an all-in-one social media analytics, content inspiration, and curation tool for marketers to gather useful information that will be helpful to them in creating the best content. With BuzzSumo, you can search the web for content based on search queries and its social engagement, evergreen score, and backlinks using keywords.

BuzzSumo gives you the capability to analyze the best-performing content in any market niche, as a content marketer. There’s also an advanced social search engine that’s programmed to filter the most shared content of a specific topic, author, or domain — thereby, giving you back and accurate results of what content is resonating well with their audience. With the knowledge acquired during the research, you can create perfect content that gives you valuable insight into what your audience is aspiring to. 

Key benefits of using the BuzzSumo tool

  • Tap into viral stories and generate content ideas and briefs at the click of a button, as you access BuzzSumo’s archive of 8bn articles.
  • Accurately tracking of your mentions, trends, and updates while tracking content from key publications and journalists.
  • Research and discover the most popular content in any niche across Facebook, Twitter, Reddit, YouTube, etc. Get the option to filter this content and find out what resonates with your audience.
  • Get access to a database of 600K+ Journalist Profiles for pitching.
  • Integrate and automate the BuzzSumo tool with powerful APIs to create dashboards and visualizations which will be useful for tracking the performance of published content.

BuzzSumo.com

With BuzzSumo, you can also generate new leads while utilizing other opportunities for your business. The tool is easy to use when searching for influencers — once you have entered all of your keywords, you can find influencers based on their account’s influence.

Also, when searching for prospects, it will be indicated based on the prospect’s name, description, SEO metrics, and engagement data, and you can customize all your prospects according to your preference.

Key Features of the BuzzSumo Tool

  • Content Discovery
  • Content Research
  • Find Influencers
  • Monitor and track what’s happening online
  • Research content on the go using BuzzSumo’s Chrome extension
  • Automate with ease using BuzzSumo’s API
  • Data Import/Export
  • Campaign Analytics
  • Engagement Tracking

BuzzSumo provides you with all the tools you need to find and reach out to powerful influencers and leads irrespective of your business services. For more interesting content writing services, check out Prowriterteam services.

BuzzSumo Pricing

BuzzSumo has four different solutions for agencies and brands, and the price varies from each other. The plans are called ‘Content Creation’, ‘PR & Comms’, ‘Suite’, and ‘Enterprise’.

Content Creation plan

Content Creation plan (ideal for marketers and marketing agencies) includes unlimited searches and 2 alerts per user. The content creation plan includes a content analyzer, trending feeds, and a question analyzer.

This plan is perfect for marketers and marketing agencies who want to take their content to another level at the cost of $199/month.

You get unlimited searches along with content ideas and access to export search results and reports via CSV, Excel, and PDF — and many more.

PR & Comms plan

PR & Comms plan (ideal for brands and agencies) is for agencies who want to monitor coverage, research, and outreach to journalists while tracking trends. The PR & Comms plan has unlimited searches and 5 alerts per 5 users. The PR & Comms plan includes a media database and outreach, coverage reports, and slack integration.

This plan is perfect for agencies who want to monitor coverage, research, and outreach to journalists, and track trends at the cost of $299/month.

You get unlimited searches along with content ideas and access to 20 journalists per list, 15 trending feeds, and 3 years of historical data which you can export via CSV, Excel, and PDF — and many more.

Suite plan

In the Suite plan (ideal for marketing teams, brands, and agencies) you get access to 2K articles per month, 100 journalists per list, the opportunity to upload unlimited articles, and much more.

The Suite plan is for marketing teams, brands, and agencies who want to do everything in the Content Creation plan, PR & Comms plan, and many more. You can monitor coverage, research, and outreach to journalists while tracking trends. This plan has unlimited searches and 10 alerts per 10 users including a media database and outreach, coverage reports, and Slack integration. 

This plan is perfect for agencies and marketers who want to monitor coverage, research, and outreach to journalists, and track trends while doing more at the cost of $499/month.

You get unlimited searches along with content ideas and access to 100 journalists per list, 30 trending feeds, and 5 years of historical data which you can export via CSV, Excel, and PDF — and many more.

Enterprise plan

In the Enterprise plan (ideal for brands and agencies) you get access to 10K articles per month, 600 journalists per list, the opportunity to upload unlimited articles, and much more.

The Enterprise plan is for marketing teams, brands, and agencies who want to do everything in the Content Creation plan, PR & Comms plan, Suite Plan, and many more. You can monitor coverage, research, and outreach to journalists while tracking trends. This plan gives you access to everything BuzzSumo has to offer which includes unlimited searches and 50 alerts per 30 users including a media database and outreach, coverage reports, Slack integration, priority customer support, early access to new features, and many more.

This plan is perfect for agencies, marketers, and brands who want to monitor coverage, research, and outreach to journalists, and track trends while doing more at the cost of $999/month.

You get unlimited searches along with content ideas and access to 600 journalists per list, 50 trending feeds, and 5 years of historical data which you can export via CSV, Excel, and PDF — and many more.

Pros and Cons of BuzzSumo Tool

As with all popular tools for influencer outreach we have reviewed here, the BuzzSumo tool has its pros and cons, which include:

BuzzSumo Pros

  • There’s a 30 days free trial
  • The best content & SEO analysis tool
  • Allows you to use the content ideas generator to create many creative blog titles
  • Allows you to use the backlink analysis to track competitor backlinks & gain opportunities
  • Allows you to use the content analyzer to access the top content for a particular keyword.
  • Saves you time by automating your research
  • Affordable pricing for brands, and agencies
  • It’s quick and easy to use the software

BuzzSumo Cons

  • The starting price is a bit high for small business
  • The user interface needs to be improved
  • No live chat support
  • Contact info is not public

Why You Should Try BuzzSumo

BuzzSumo is a great choice because it is an all-in-one content marketing tool for anyone. On the BuzzSumo marketing tool, you get access to a broad range of features that will be useful for you to gather analytical information to simplify your workload.

At the moment BuzzSumo is without a doubt one of the best tools available for small businesses, brands, and agencies to use in boosting their content.

Among other tools Prowriterteam has reviewed before, we are pleased to say that the BuzzSumo tool is another reliable tool for influencers, brands, and agencies to grow their businesses. Also, irrespective of your business niche, you can use your BuzzSumo tool without hassle.

If you would like to give BuzzSumo a try, you can get started here.

Customers Reviews

These reviews are collected on g2.com based on BuzzSumo’s customer experience.

BuzzSumo Alternatives

FAQ

  • What is BuzzSumo?
  • BuzzSumo is for marketers, brands, and agencies who are looking for a leading content marketing tool to gain insights about a specific industry.

  • How does BuzzSumo work?
  • BuzzSumo helps provide content research and performance insights worldwide — which can be done by scanning content from Facebook, Twitter, Pinterest, and Reddit including trending news and stories, etc.

  • Is BuzzSumo legit?
  • BuzzSumo is a legit and powerful content marketing tool for businesses and brands to take their products and services to the next level.

  • Can I change my plan once I have subscribed?
  • Yes, you can switch plans at any time, even if you’ve already subscribed before.

  • What payment method does BuzzSumo support?
  • BuzzSumo accepts all major credit and debit cards. Even Enterprise customers can make use of Invoice billing.

  • Who can use BuzzSumo?
  • BuzzSumo is perfect for almost everyone, including freelancers, large enterprises, mid-size businesses, non-profits, public administrations, small businesses, and many more.

  • What languages does BuzzSumo support?
  • BuzzSumo only supports English.

  • Does BuzzSumo offer an API?
  • Yes, BuzzSumo has an API available for use.

  • What other apps does BuzzSumo integrate with?
  • BuzzSumo integrates with Slack.
webfluential

Webfluential Review [2022]: Worth it? – Prowriterteam Review

Leave a Comment / Prowriterteam, Review articles, SEO, Uncategorized, Writing Services

Today we are going to review the Webfluential tool — which is currently among the tending tools for companies who are looking to offer influencer marketing software to ultimately grow their agency.

Check out other similar reviews from Prowriterteam here.

Almost every brand nowadays takes interest in influencer marketing tools to reach their audience. Because irrespective of the business you run, there are potential audiences on social media that’ll patronize it. So, Webfuential helps you bring these potential customers to your brand.

Without further ado, let’s discuss why Webfluential is a better choice for boosting your brand awareness.

Let’s get to it…

Webfluential Software Review 2022 – Is Ninja Outreach Worth it?

Webfluential is one of the most popular influencer marketing outreach software that connects both brands and marketers with the right audience to grow their online presence in a better way. It makes influencer outreach tasks a bit simple without hassle — because every tool you need is in one place. Webfluential software can help you accomplish a lot of outreach tasks such as

  • Drive awareness, and traffics to generate more sales by finding influencers in your area and industry to reach the right audience.
  • Work with vetted influencers by easily getting influencers to pitch on your campaigns.
  • Project workflow A-Z as you manage influencers from search to reporting across teams and countries.

With Webfluential, you can also generate new leads while utilizing other opportunities for your business. The tool is easy to use when searching for influencers — once you have entered all of your keywords, you can find influencers based on their location. Also, when searching for prospects, it will be indicated based on the prospect’s name, description, SEO metrics, and engagement data, and you can customize all your prospects according to your preference.

Key Features of the Webfluential tool

  • Connect with thousands of brands
  • Free quote builders and Media Kits
  • Secure payments
  • Collaborate with brands
  • Insights into your channels

Webfluential provides you with all the tools you need to find and reach out to powerful influencers and leads irrespective of your business services. For more interesting content writing services, check out Prowriterteam services.

Webfluential Solutions Pricing


Webfluential has three different solutions for agencies and brands, and the price varies from each other.

The plans are called ‘SELF-SERVE SOFTWARE’, ‘MANAGED SERVICE’, and ‘PERFORMANCE ECOMMERCE’.

The SELF-SERVE SOFTWARE plan (ideal for small businesses) includes thousands of opt-in accredited influencers, you get access to Co-create branded content with any influencers, smart contracts to ensure influencers are paid only when you’re satisfied, get influencers to pitch on your brief and choose best in class, and create lists of your favorite influencers and share them with others. This plan costs $100 Monthly and is suitable for small businesses looking to do their influencer outreach.  

The MANAGED SERVICE plan (ideal for brands and agencies) is pretty similar, except you can have a dedicated account manager to oversee your campaign, brand safety best practices, and GDPR compliance, work with accredited, experienced influencers, access reporting dashboards to track success metrics, and A-Z workflow to scope, manage and execute your campaign. This plan costs $2,500 Monthly and is suitable for brands and agencies. 

In the PERFORMANCE E-COMMERCE (ideal for eCommerce sales) plan you get access to a dedicated campaign strategist to guide you on best practices, media channel integration across key content channels, daily budget management linked to campaign metrics, tracking of conversions and sales from influencer channel, dashboard metrics to deliver results and optimise content. This plan costs $5,000 per month.

Pros and Cons of Webfluential Software


As with all popular tools for influencer outreach we have reviewed here, Webfluential Software has its pros and cons, which include:

Webfluential Software Pros

  • To get started influencers must apply and be accepted before they can proceed to use Webfluential Software
  • Saves you time by automating your influencer outreach
  • Affordable pricing for small businesses, brands, and agencies
  • It’s quick and easy to use the software
  • Support is available 24/7 to guide you
  • Easy to set up several feeds and monitor your influencers’ social media posts

Webfluential Software Cons

  • There’s no free trial
  • The software design might not actually be the best
  • Some influencers’ profiles are not visible on search results

Why You Should Try Webfluential Software

Webfluential is a great choice because it gives you features to build an entire business out of your social media following. On the Webfluential software, you get access to a network of vetted influencers and analytic insight to reach potential leads. Webfluential Software is without a doubt one of the best tools available for small businesses, brands, and agencies to boost their awareness.

Among other tools Prowriterteam has reviewed before, we are pleased to say that Webfluential Software is a reliable tool to grow your business. Also, irrespective of your business niche, you can use your Webfluential Software without hassle.

If you would like to give Webfluential Software a try, you can get started here.

Webfluential Alternatives

FAQ

What is Webfluential?

Webfluential Software is for companies who are looking to offer influencer marketing software to their customers and ultimately grow their agency.

How does Webfluential work?

Webfluential allows you to generate more sales by finding influencers in your area and industry to reach the right audience. Also, you need to get influencers to pitch on your campaigns for the best result.

Is Webfluential legit?

Webfluential is a legit and powerful influencer marketing tool for businesses and brands to create awareness of their products and services.