Today we are going to review the BuzzSumo tool — which is currently an all-in-one social media analytics, content inspiration, and curation tool for marketers!
BuzzSumo allows you to be inspired and stay informed, as you analyze millions of data in minutes which insights into how much interest brands and content generate in the wild.
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Almost every brand nowadays takes an interest in influencer marketing tools to reach their audience — irrespective of the business they run, there are potential audiences on social media that’ll patronize it. So, BuzzSumo helps you bring these potential customers to your brand with amazing resources.
Without further ado, let’s discuss why BuzzSumo is a better choice for boosting your brand awareness.
Let’s get to it…
BuzzSumo Review 2023 – Is Using BuzzSumo Worth it?
BuzzSumo is one of the most popular influencer marketing outreach software that connects both brands and marketers with the right audience to grow their online presence in a better way. It makes influencer outreach tasks a bit simple without hassle — because every tool you need to research, discover, and monitor all of your mentions and content is in one place.
What is BuzzSumo?
BuzzSumo is an all-in-one social media analytics, content inspiration, and curation tool for marketers to gather useful information that will be helpful to them in creating the best content. With BuzzSumo, you can search the web for content based on search queries and its social engagement, evergreen score, and backlinks using keywords.
BuzzSumo gives you the capability to analyze the best-performing content in any market niche, as a content marketer. There’s also an advanced social search engine that’s programmed to filter the most shared content of a specific topic, author, or domain — thereby, giving you back and accurate results of what content is resonating well with their audience. With the knowledge acquired during the research, you can create perfect content that gives you valuable insight into what your audience is aspiring to.
Key benefits of using the BuzzSumo tool
- Tap into viral stories and generate content ideas and briefs at the click of a button, as you access BuzzSumo’s archive of 8bn articles.
- Accurately tracking of your mentions, trends, and updates while tracking content from key publications and journalists.
- Research and discover the most popular content in any niche across Facebook, Twitter, Reddit, YouTube, etc. Get the option to filter this content and find out what resonates with your audience.
- Get access to a database of 600K+ Journalist Profiles for pitching.
- Integrate and automate the BuzzSumo tool with powerful APIs to create dashboards and visualizations which will be useful for tracking the performance of published content.
With BuzzSumo, you can also generate new leads while utilizing other opportunities for your business. The tool is easy to use when searching for influencers — once you have entered all of your keywords, you can find influencers based on their account’s influence.
Also, when searching for prospects, it will be indicated based on the prospect’s name, description, SEO metrics, and engagement data, and you can customize all your prospects according to your preference.
Key Features of the BuzzSumo Tool
- Content Discovery
- Content Research
- Find Influencers
- Monitor and track what’s happening online
- Research content on the go using BuzzSumo’s Chrome extension
- Automate with ease using BuzzSumo’s API
- Data Import/Export
- Campaign Analytics
- Engagement Tracking
BuzzSumo provides you with all the tools you need to find and reach out to powerful influencers and leads irrespective of your business services. For more interesting content writing services, check out Prowriterteam services.
BuzzSumo Pricing
BuzzSumo has four different solutions for agencies and brands, and the price varies from each other. The plans are called ‘Content Creation’, ‘PR & Comms’, ‘Suite’, and ‘Enterprise’.
Content Creation plan
Content Creation plan (ideal for marketers and marketing agencies) includes unlimited searches and 2 alerts per user. The content creation plan includes a content analyzer, trending feeds, and a question analyzer.
This plan is perfect for marketers and marketing agencies who want to take their content to another level at the cost of $199/month.
You get unlimited searches along with content ideas and access to export search results and reports via CSV, Excel, and PDF — and many more.
PR & Comms plan
PR & Comms plan (ideal for brands and agencies) is for agencies who want to monitor coverage, research, and outreach to journalists while tracking trends. The PR & Comms plan has unlimited searches and 5 alerts per 5 users. The PR & Comms plan includes a media database and outreach, coverage reports, and slack integration.
This plan is perfect for agencies who want to monitor coverage, research, and outreach to journalists, and track trends at the cost of $299/month.
You get unlimited searches along with content ideas and access to 20 journalists per list, 15 trending feeds, and 3 years of historical data which you can export via CSV, Excel, and PDF — and many more.
Suite plan
In the Suite plan (ideal for marketing teams, brands, and agencies) you get access to 2K articles per month, 100 journalists per list, the opportunity to upload unlimited articles, and much more.
The Suite plan is for marketing teams, brands, and agencies who want to do everything in the Content Creation plan, PR & Comms plan, and many more. You can monitor coverage, research, and outreach to journalists while tracking trends. This plan has unlimited searches and 10 alerts per 10 users including a media database and outreach, coverage reports, and Slack integration.
This plan is perfect for agencies and marketers who want to monitor coverage, research, and outreach to journalists, and track trends while doing more at the cost of $499/month.
You get unlimited searches along with content ideas and access to 100 journalists per list, 30 trending feeds, and 5 years of historical data which you can export via CSV, Excel, and PDF — and many more.
Enterprise plan
In the Enterprise plan (ideal for brands and agencies) you get access to 10K articles per month, 600 journalists per list, the opportunity to upload unlimited articles, and much more.
The Enterprise plan is for marketing teams, brands, and agencies who want to do everything in the Content Creation plan, PR & Comms plan, Suite Plan, and many more. You can monitor coverage, research, and outreach to journalists while tracking trends. This plan gives you access to everything BuzzSumo has to offer which includes unlimited searches and 50 alerts per 30 users including a media database and outreach, coverage reports, Slack integration, priority customer support, early access to new features, and many more.
This plan is perfect for agencies, marketers, and brands who want to monitor coverage, research, and outreach to journalists, and track trends while doing more at the cost of $999/month.
You get unlimited searches along with content ideas and access to 600 journalists per list, 50 trending feeds, and 5 years of historical data which you can export via CSV, Excel, and PDF — and many more.
Pros and Cons of BuzzSumo Tool
As with all popular tools for influencer outreach we have reviewed here, the BuzzSumo tool has its pros and cons, which include:
BuzzSumo Pros
- There’s a 30 days free trial
- The best content & SEO analysis tool
- Allows you to use the content ideas generator to create many creative blog titles
- Allows you to use the backlink analysis to track competitor backlinks & gain opportunities
- Allows you to use the content analyzer to access the top content for a particular keyword.
- Saves you time by automating your research
- Affordable pricing for brands, and agencies
- It’s quick and easy to use the software
BuzzSumo Cons
- The starting price is a bit high for small business
- The user interface needs to be improved
- No live chat support
- Contact info is not public
Why You Should Try BuzzSumo
BuzzSumo is a great choice because it is an all-in-one content marketing tool for anyone. On the BuzzSumo marketing tool, you get access to a broad range of features that will be useful for you to gather analytical information to simplify your workload.
At the moment BuzzSumo is without a doubt one of the best tools available for small businesses, brands, and agencies to use in boosting their content.
Among other tools Prowriterteam has reviewed before, we are pleased to say that the BuzzSumo tool is another reliable tool for influencers, brands, and agencies to grow their businesses. Also, irrespective of your business niche, you can use your BuzzSumo tool without hassle.
If you would like to give BuzzSumo a try, you can get started here.
Customers Reviews
These reviews are collected on g2.com based on BuzzSumo’s customer experience.
BuzzSumo Alternatives
- BuzzStream (Check out Prowriterteam review of BuzzStrem here)
- NinjaOutreach (Check out Prowriterteam review of NinjaOutreach here)
- Webfluential (Check out Prowriterteam review of Webfluential here)
- Cision Communications Cloud (Upcoming)
- Pitchbox (Upcoming)
- Hootsuite (Upcoming)
FAQ
- What is BuzzSumo?
- BuzzSumo is for marketers, brands, and agencies who are looking for a leading content marketing tool to gain insights about a specific industry.
- How does BuzzSumo work?
- BuzzSumo helps provide content research and performance insights worldwide — which can be done by scanning content from Facebook, Twitter, Pinterest, and Reddit including trending news and stories, etc.
- Is BuzzSumo legit?
- BuzzSumo is a legit and powerful content marketing tool for businesses and brands to take their products and services to the next level.
- Can I change my plan once I have subscribed?
- Yes, you can switch plans at any time, even if you’ve already subscribed before.
- What payment method does BuzzSumo support?
- BuzzSumo accepts all major credit and debit cards. Even Enterprise customers can make use of Invoice billing.
- Who can use BuzzSumo?
- BuzzSumo is perfect for almost everyone, including freelancers, large enterprises, mid-size businesses, non-profits, public administrations, small businesses, and many more.
- What languages does BuzzSumo support?
- BuzzSumo only supports English.
- Does BuzzSumo offer an API?
- Yes, BuzzSumo has an API available for use.
- What other apps does BuzzSumo integrate with?
- BuzzSumo integrates with Slack.